Elana Johnson


USA Today Bestselling and Top 10 Kindle Unlimited All-Star Author, Elana Johnson, is renowned for her clean and wholesome contemporary romance novels, often set by the beach. Unfortunately, she lives in a landlocked state and must travel to the beach to get her fix, which her husband gladly accompanies her to do a few times each year. 

Johnson's pen names, including 2-time USA Today Bestselling author Liz Isaacson, USA Today Bestselling author Jessie Newton, and Donna Jeffries, further demonstrate her literary prowess. 

Visit Feel-Good Fiction Books to discover more about her entire collection: feelgoodfictionbooks.com 


FRIDAY 16 AUGUST 2024
Moseley 1-3 | 8.30am - 2.15pm

Become a Marketing Boss

Take your author brand to the next level! In this value-packed class, 4-time USA Today Bestselling Author Elana Johnson will share the proven promotional strategies and marketing tips which have made her a Top 100 Kindle Unlimited All-Star Author under 3 pen names, and a 7-figure author for the past 4 years. If you want to breathe new life into your backlist, convert readers into raving fans who buy all your books, and create buzz for successful launches, this class is for you.

You'll discover how to: 

  • Optimise your book listings for higher visibility and engagement
  • Run targeted and cost-effective marketing campaigns
  • Bank on your backlist, no matter how big or small
  • Create irresistible content for your fans
  • Foster an active relationship with your readers through social media and email lists
  • Execute a launch plan that maximizes exposure and gets results
  • Expand your IP so it's working for you in multiple ways
  • Capitalise on wide retailers (not everything is about Amazon)
  • And more!

Elana has sold over 8 million books worldwide and continues to build a passionate readership that eagerly awaits her next release - under 4 active pen names. She'll share real examples from her own hugely successful promotions as well as plenty of tips you can implement yourself without a big budget. You'll come away energised and equipped to take your marketing efforts to the next level - and it's not always about ads. Whether you're a new author or a seasoned pro, this class will help you expand your readership, drive consistent sales, and ultimately - be a Marketing Boss!

SUNDAY 18 AUGUST 2024
Ballroom 1-5 | 9.00am - 9.30am

I Don't Just Write Kissing Books


SUNDAY 18 AUGUST 2024
Ballroom 1-5 | 9.30am - 10.30am

Bestsellers Spill the Tea

With Christina Lauren and Cathy Yardley, interviewed by Rachael Johns

SUNDAY 18 AUGUST 2024
Ballroom 1 | 1.15pm - 2.15pm

Your Blurb Blueprint




rwa conference secretariat

Tel: +61 2 4319 8519
Email: rwa@willorganise.com.au 

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